In this book, the theoretical knowledge on advertising photography is easy to understand with the step-by-step elaborations without obscure language. Not only can this book help students to systematically master knowledge points, but also it is beneficial to guide students in carrying out social practice and help them to lay a solid foundation on developing their creative thinking ability. Striving to make the theoretical knowledge more visualized, the author selects illustrations from a number of domestic and foreign outstanding advertising photography masterpieces as well as teachers’ and students’ excellent works, allowing readers to gain knowledge in the illustrated examples, to master advertising photography methods in the process of joyful appreciation.
The book is characteristic of its wide adaptability, which can be used as both a textbook for photography major students and related artistic designing major students in academies of arts, and a reference book for photography enthusiasts and commercial photography practitioners.
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